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A definitive guide to Chatbot Marketing and why your website desperately needs it

By Bill Black on Apr 8, 2021

The success of digital marketing utterly depends on a well-planned marketing strategy. In the world leaning towards automation, technology is making a rapid shift, and it’s all about smart working nowadays. 

All of your time-consuming tasks can be automatically executed in the way you wanted them to be. Marketers have ample time to focus on the business’s growth because Artificial Intelligence and Chatbots are taking over most boring and monotonous jobs. 

With chatbots, you can turn your website visitors into leads, use them to gain insights into your customers, and increase their engagement. Chatbot marketing strategy helps automate customer communication to a specific point before the user is directed to the real person.

But there’s more than that. So, without further ado, Let’s learn about chatbots and how they can affect your marketing. 

What are Chatbots?

Chatbots are computer programs developed to engage with messages received from the users automatically. These bots can be programmed with different responses based on the specific keywords chosen by the user. Today, human sales agents are replaced by Chatbots during customer services or online shopping.

For example, a chatbot can ask a user which of a business’s services they are more interested in and provide a rapid response or lead the user to better information based on the user’s choice. 

Advanced chatbots use Artificial Intelligence (AI) to create dynamic conversations, but most of them are programmed with specific responses and built-out conversation trees. We provide AI-powered chatbots for websites and Facebook that will help you increase lead generation and sales of your site, Facebook page, or eCommerce shop by 2x-10x.

What is Chatbot Marketing?

Chatbot marketing is a strategy that utilizes chatbots to promote products and services. This strategy got fame when Facebook opened up the ability to integrate with bots with its Messenger. Previously, Facebook page messengers were not entirely used by businesses. Customers would submit queries, and even less often would the company respond. 

Benefits of Chatbot Marketing

To stay competitive in modern business, you need to automate as many of your processes as possible. The rise of self-checkout at grocery stores and ordering kiosks at restaurants is evidence of the previous statement. Below are the five benefits of using chatbots for your business. 

  • Save time and money – chatbots allow you to automate conversations that would otherwise require an employee to answer. It makes you able to serve more clients with fewer resources and efforts. Creating a chatbot for a website is a one-time investment, needs no salary, and works 24/7. 
  • Help to segment traffic – a chatbot diversifies your audience by leading the conversation in different directions. For example, a person who shows a keen interest in pricing is likely to be a potential lead, so the chatbot may suggest making an order right in the chat. In case the user needs more information, the chatbot should provide all the necessary details about your service or product. 
  • Provide a quick response –chatbots are mainly used to provide an immediate response in an emergency. By Using our AI-powered chatbots on Facebook, customers still gain access to the information they need, even when your business is closed. It will improve your brand image and enhance the feeling of trust associated with your company. 

  • Boosts engagement – the conversation is held in messaging apps like WhatsApp, Messenger, WeChat, etc. These platforms have an enormous audience of around five billion users. Chatbots enable you to communicate with a highly targeted audience on a global scale. Other than that, it boosts engagement by offering a new, fun, and interactive way to engage with brands. 

  • It fits any business – you can use chatbots to automate various processes, regardless of whether you run an eCommerce store or a travel site. It is a universal marketing channel, and Umbrella Local Superbots enables you to create chatbots for Facebook pages or Messenger. 
  • Speeds up the paying process – Chatbots are very beneficial for eCommerce stores in terms of paying process. You can utilize our Superbots for completing orders without making users move to a website. These Superbots can integrate with any payment gateway, so your customers won’t make much effort to buy from you. 

Chatbots for website

We have a long way from the days of “live” chat on websites. Chatbots of the present age are intelligent enough and capable of completing a host of different tasks. Chatbots can do Everything from sales representatives to booking meetings to pushing prospects further down the funnel with engaging content. 

Unlike Facebook chatbots, website chatbots live on your website. With our Superbots, businesses can book meeting prospects in real-time, and they can also connect with website visitors on a one-to-one basis. 

Why should you use a Bot on your website?

Businesses who want to maximize engagement with site visitors use chatbots for websites. Our Superbots make it easier for business websites to scale lead generation with a small team or even no team by always having someone respond and answer questions on call and book meetings with prospects. 

Chatbots allow consumers to quickly find what they are looking for, turning visitors into time-sensitive leads. Gone are the days when visitors had to fill out and submit a contact form and wait for a response. There are many chatbots for websites available that respond with fast speed, eliminating lost or misplaced leads. 

Chatbots also handle the qualification process. These bots collect data from the prospect’s visit and distinguish qualified leads from those who are not. This reduces wasting valuable company time. 

Facebook Chatbots

If you’re not considering Chatbots on Facebook for marketing, it may be the best time to reconsider that decision. The only reason is the adoption rate of Facebook Messenger. Around one billion people actively use Facebook every month.

More than 100,000 bots are being used on Facebook Messenger to make product recommendations, collect information, take orders and advance social good. 

Before using chatbots on Facebook, it is necessary to determine if your audience has a strong Facebook presence. If they aren’t active, they’re probably not using Messenger, and any effort to build a bot would be wasted. 

Before you create a bot, define your social media goals. Are you building a bot for entertainment or utility? Once you completely understand what you hope to accomplish will help you make an excellent experience for people interacting with your chatbots on Facebook pages. 

Final Thoughts 

Chatbots overall have changed the way consumers and businesses interact. Chatbot marketing offers a way for brands to enhance the existing customer services they are offering. By automating menial tasks, service performance will speed up and ultimately deliver quality service. 

Consumers prefer texting over talking on the phone. That’s why chatbots may be the only solution for you. We offer AI-powered Superbots that will increase lead generation and sales of your Facebook page, website, or eCommerce store. Other than that, we also provide Bot creation and setup services.

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