As a small business owner, you need effective ways to reach your audience segments without breaking the bank. Though you must spend enough to get results, you don’t want to overspend. Sometimes this can be a fine balance, but optimizing your Facebook advertising budget is critical to achieving your marketing goals with a good ROI. […]
Category Archives: Facebook Advertising
The Practical Steps to Creating a Facebook Business Page to Engage Your Customers
If you don’t have a Facebook Business Page you are regularly updating, what are you thinking? With over 3 billion active monthly users, Facebook isn’t a channel you want to ignore as a business owner. In addition to its large audience, Facebook offers a variety of marketing possibilities to fit any business. Here are some […]
Integrated Marketing: A Roadmap for Small Business Success
When you’re running a small business, it can sometimes feel almost impossible to get your business in front of your audience, to get it known. People see a ridiculous number of commercial messages per day, between 4,000 and 10,000. That’s twice as many as in 2007. It takes some strategy to break through that kind […]
The 12 Steps to Successfully Boost Facebook Posts
As a small business owner, you want to constantly attract new customers, but you don’t want to break the bank doing it. One of the most effective ways to do that is to repurpose successful content and get it in front of new prospects. That’s why in addition to running new ads on Facebook, Instagram […]
The Basics of Getting Your Business Started on Social Media (or Increasing Your Presence)
Are you wondering if your business is doing enough on social media? Social media platforms provide businesses with the opportunity to reach and engage with a large audience of potential customers. Through social media, businesses can build brand awareness, connect with their audience, promote their products or services, and drive traffic to their websites. Social […]
Should My Small Business Be Advertising on Facebook?
Facebook has been a popular advertising platform for quite some time, but Facebook has a lot more competition. Does it still make sense for your business to be advertising on Facebook? Facebook is still a very vital platform, but whether or not you should advertise there depends on your business, what you sell and your […]
How to Crush Selling on Facebook
There is a lot to be said for going to where your customers hang out. Selling on Facebook enables you to do that in multiple ways. Facebook has 2.93 billion active monthly users. Why wouldn’t you be using Facebook to get in front of that part of their audience who could use your products and […]
15 Facebook and Instagram Post Ideas for Better Engagement
Facebook and Instagram are two of the biggest social media platforms in existence with over 2.8 billion and 1 billion monthly active users respectively. With these numbers in mind, you can be sure that a huge chunk of your target audience is active on these platforms. The key is to find and connect with them. […]
Paid or Organic Social Media: Which is Best?
One of the issues marketers struggle with today is getting the balance right between organic social media and paid social media (social media advertising). In truth, relying too heavily on either is dangerous. Paid content often travels further, but organic social media posts complement your paid content without the need to dig deeper into your […]
6 Things You Must Know to Plan a Digital Marketing Budget that Works
Whether you manage your digital marketing in-house or you outsource to a company that offers digital marketing services, having a well-planned budget is essential. This budget will heavily affect your marketing performance throughout whatever period for which you create it, whether that’s a year, six months or a quarter. Below are six steps you should […]