Online reputation management (or ORM if you like acronyms) is a must for any small business. Put simply, it’s the process of keeping track of what’s being said about your brand online. To take it one step further, it often includes amplifying the positive mentions and doing damage control for any negative mentions. The problem […]
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Five Ways You Can Drive Traffic to Your Landing Pages
Your landing pages are some of the most important components of your website. They serve as effective lead conversion tools and can also help with SEO. According to Unbounce, the average landing page conversion rate is 4.02 percent, but it can be much higher than that depending on your industry. How can you drive traffic […]
Five Tips for Generating Killer Reviews and Testimonials from Your Customers
In today’s digital world, a happy customer creates an opportunity to generate free, positive press through online reviews and testimonials. Why is this important? Because 72% of consumers say positive testimonials and reviews increase their trust in a business. While it’s easy to say “get more positive feedback,” it can be challenging for businesses to […]
Search Retargeting: An Under-Used Strategy You Should Add to Your Mix
Online marketers have a lot of options to choose from to get the word out with the hope of increasing sales. They can use display advertising, search advertising, email campaigns, paid social ads and a lot more. One powerful method is retargeting, showing a person an item or category in which they have already […]
Content Marketing for Restaurants
As things are getting better from the COVID pandemic, one important area that many restaurants tend to look behind is the importance of content marketing. Nowadays, content marketing is the most effective method for restaurants to connect, engage and build a better relationship with their customers. Consumers often see an irrelevant number of messages on […]
3 Ways You Can Generate New Customers Today
Customer retention is essential but it’s impossible for any business to grow without attracting new customers. Even if you do a great job of keeping your existing customers engaged and buying from you, you need new customers if you want to increase your profits. You probably know the story when it comes to new customer […]
AI Chatbots Are Your 24/7 Sales Rep & Here’s Why You Need One
It wasn’t that long ago that artificial intelligence was the stuff of science fiction novels and movies. Computers were only as good as the information you put into them. They couldn’t learn and they couldn’t be expected to communicate in any meaningful way. That’s no longer the case. Artificial intelligence has improved vastly in recent […]
Umbrella Insights: Working hard at taking shortcuts
The fact that you might implement on a course once and did $5K, or even $10K, doesn’t mean this is the path for building a sustainable income or even that you will make another $10K. Shortcuts are usually hacks, and even though hacks work, they are short left, and usually on their last legs by the time you learn of them.
25 Review Sites to Get More Reviews for Your Business
Not all review sites are the same, and it can hurt your credibility and ranking if you list your business on low-quality review sites. That’s why to help business owners, we’ve compiled a list of 25 review sites to get more reviews.
The perfect lead generation funnel for home services agencies
Lead generation is the process of cultivating and capturing a person who has already shown interest in your products or services. It is a strategy, including tactics that attract interested prospects and convert them into leads. However, it involves a careful process that, if done correctly, can provide an enormous ROI quickly.